Category Archives: Lost in Translation

The Future of Localization: Too “Fuzzy”, Part 4

This post is the final instalment of a 4 part series that examines the state of the localization industry and where it is headed in the future through use of new technology. Translators already experienced in segment-based systems may rebel … Continue reading

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Benefit of Localizing your Marketing Materials

Companies with an international or global reach are quickly realizing that there’s a lot of value in making their marketing or outreach materials more precisely targeted to a particular audience. This is often called “localization” and is pursued along with … Continue reading

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The Future of Localization: Too “Fuzzy”, Part 2

This post is part of a 4 part series that examines the state of the localization industry and where it is headed in the future through use of new technology. The concept behind these databases is that the translation engine … Continue reading

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