Expanding to the Hispanic Market

If you live in the United States, there is a very high probability that someone in your neighborhood speaks Spanish as their first language. Did you know that more than 400 million people speak Spanish worldwide, making it the third most utilized language behind English and Mandarin?

Tapping into the exploding Hispanic market has more and more companies implementing strategies to target the Hispanic population. If your company hasn’t yet implemented its own strategy to capitalize on this huge market potential, then you are likely in dire need of Spanish translation services.

Hispanic populations are the largest and fastest growing ethnic groups in the United States. In fact, North Carolina, Tennessee, Alabama, Nevada and Nebraska have the fastest growing Hispanic populations. It is estimated that the collective US Hispanic buying power will reach $926 billion in 2007. With huge numbers and immense buying power, it is important to reach the Spanish speaking consumer.

If you are now convinced that Spanish translation services are necessary for your company to reach this vital market, Verbatim Solutions provides these important tips to help you.

  • Remember that Spanish differs by country – The best way to capture the Spanish speaking market is to localize your marketing efforts by the various Hispanic populations. There are differing acculturation levels, language preferences, dialects and country of origin amongst the Hispanic groups.If you cannot market to the specific Hispanic group, then to be safe, utilize neutral Spanish, sometimes known as Latin American Spanish. This form tends to disregard local grammatical and vocabulary differences in order to standardize the language.
  • Translate everything – Be sure to have your Spanish translation service agency translate product instructions, website, direct mail, advertising and product literature into Spanish. In fact, a recent study found that 38 percent of Hispanics found English language ads to be less effective than Spanish ads. They were also found to be more persuasive when delivered in Spanish.If you cannot market to the specific Hispanic group, then to be safe, utilize neutral Spanish, sometimes known as Latin American Spanish. This form tends to disregard local grammatical and vocabulary differences in order to standardize the language.

When seeking a Spanish translation service agency to help you with your strategic plans to capture the Hispanic market, turn to Verbatim Solutions, a company known for first-rate translation service, affordable rates and a growing list of satisfied clients.

With a large network of in-country professional Spanish translators, Verbatim solutions can respond quickly and effectively to your Spanish translation service needs. Our Spanish translation teams are professional linguists performing translation from English to Spanish and Spanish to English for a variety of documents in a variety of industries. Click here or call Verbatim Solutions today to find out more about our Professional Spanish Translation Services!

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>