Voice overs are intended to truly translate the meaning of the spoken word, including cultural sensitivities, to optimize clarity of meaning. Voice overs are spoken clearly with natural pauses. This is done so that separate videos for audiences who speak different languages aren’t required. They are ideal for business promotional videos, marketing videos, training videos or recorded presentations targeting investors.
VOs have a lot in common with translations, but the delivery method is different. Translations are usually written, while VOs are spoken. However, many times people need both translations and VOs to best engage their target demographics. A reputable translation company should be able to provide both. Oftentimes, a translator will provide translations as well as a script. A certified translator may or may not actually record the voice over, since native accents and a desirable speaking voice are paramount.
Signs of a Great Voice Over
You know a great voice over instinctually when you hear it. The VOs in movie trailers help make you feel excited, nervous, happy or scared. They stand out yet blend in at the same time. A good VO is one of authority who directs your emotions. In other words, it’s a pretty powerful resource.
When researching VO companies, make sure they have the following:
- Certified translators on board: Who’s actually writing the VO script, especially if you don’t speak the language? You need to ensure a certified, reputable translator is writing the script.
- A suitable voice: Who’s going read the script? Readers’ voices should match the tone you want to evoke, and they should speak like natives. Candidates should make samples available — you’ll be able to tell a lot even if you can’t understand the language.
- Flawless editing: It doesn’t matter how perfect the script and VO are if the editing isn’t up to snuff. A VO should naturally match the sound and flow of the video or audio. This is another time when seeing samples is critical. It’s pretty simple to judge editing quality. After all, the target audience probably isn’t a video production crew, so your tastes are going to be right on par with theirs — and you want to ensure the end result is what you want.
- Fast turnaround time: Contrary to popular belief, you really can get speed, quality and a reasonable price. Many clients need a fast turnaround time, such as when a last-minute project is requested from one of your global clients. The VO company you choose should deliver.
Finally, you deserve to get everything you need in one place. Call Verbatim Solutions to get all your voice over and translation needs from a team of experts.
