Does your tech company have software and app localization taken care of? If not, you’re not going to stay competitive. Silicon Valley is now just one of many tech startup hubs around the world. More than ever, small businesses, entrepreneurs, startups and accelerator programs are focused on technology. Combine that with a growing worldwide market, [...]
Website localization is a key strategy for connecting with your online prospects and customers in foreign markets. If you’re already doing business overseas, you are probably well aware of this practice and its importance. But while a large percentage of businesses do localize their online assets for global markets, far fewer conduct regular updates, nor [...]
Is it necessary to translate your website? New research proves overwhelmingly that it is. A recent survey found that consumers distrust companies that fail to translate their websites. In particular, only 40 percent of global survey participants said they have faith in those brands that don’t translate their sites. In the United States, that number [...]
E-learning localization is necessary any time you plan to offer educational content in overseas markets or to any learners who use a different native language. Localization is a complex endeavor for any business artifact, but the process poses some additional challenges in the education industry. The principals of curriculum design, especially on the e-learning platform, [...]
Voice interpretation in real time presents a challenge for those conducting business in overseas markets. This challenge becomes even more pressing when it involves a live event. Although automated interpreting tools are available, you may prefer to engage the services of a live professional translator to ensure the quality and accuracy of your content. The [...]
Can app localization help address disparities in the mobile marketing measurement conundrum? Yes, especially if a marketing department has a subject matter expert who understands the connections between marketing and technology (or a “MarTech Major”). In the Digital Era and with mobile readiness fully present, new challenges have arrived. Identifying customer data, organizing it and [...]
When you think certified translations, you probably imagine a busy executive sending off a proposal for translation before it reaches a potential partner in China, India or another part of the world. However, nearly everyone likely can benefit from a certified translation at some point — including students. A global marketplace demands a global education. [...]
Hiring a voice-over artist can be a make-it-or-break-it moment for businesses, especially if translating your materials is part of the job. You need all the great qualities a voice-over artist provides, plus the translation services of an expert. Keep in mind that what sounds like a fabulous voice-over in your native language might not translate [...]
Many companies understand that software localization is necessary for expansion into overseas markets, but they don’t know where or how to start the process. A basic understanding of how the process works can save your firm time and money, but more importantly, it can ensure a successful result. If you’re not familiar with the process [...]
Should you outsource your interpreting services, or hire a permanent, full-time or part-time interpreter? The vast majority of the time, outsourcing is the way to go. Using a reputable translation company means you have access to virtually every language available, from hundreds of Indian dialects to Spanish translators native to Costa Rica, Spain or Mexico. [...]