The need for global marketing has increased more in recent history than ever before. Now, companies don’t just compete on a local or regional scale. They must be prepared to expand to international markets if they truly want to succeed. Unfortunately, most executives are not well versed in all the different languages of the countries [...]
When professional human translators take on the job of creating mobile apps in different languages, these specialized projects often require a specific approach that considers the design complexity of mobile apps, as well as the particular user base and how they will respond to translated text. When a company wants to reach local language communities [...]
When it comes to translating and interpreting across various languages, one of the biggest issues that professional human translators face relates to changing words or phrases that do not have a direct translation. Within this general category of lexical differences, there are certain specific kinds of language items that don’t ‘match’ from one language to [...]
This post is the final instalment of a 4 part series that examines the state of the localization industry and where it is headed in the future through use of new technology.Translators already experienced in segment-based systems may rebel against this abandonment of the fuzzy match. After all, the fuzzy match is often used as [...]
Companies with an international or global reach are quickly realizing that there’s a lot of value in making their marketing or outreach materials more precisely targeted to a particular audience. This is often called “localization” and is pursued along with other marketing efforts such as technical translation of documents into multiple languages. Localization is becoming [...]
This post is part of a 4 part series that examines the state of the localization industry and where it is headed in the future through use of new technology.The concept behind these databases is that the translation engine uses them to find, or “remember”, a match on a current segment. A high percentage of [...]
This post is part of a 4 part series that examines the state of the localization industry and where it is headed in the future through use of new technology.The localization industry today is in a state of change. The recent evolution of cloud technologies has finally given us what we’ve always dreamed about as [...]
First impressions are important. Did you know translating documents from English into other languages can increase the word count by more than 20%? This increased volume can wreak havoc on your layouts - moving graphics, illustrations and designs out of position. But this doesn't mean you have to go back to the drawing board on [...]
Proofreading -- an essential step in finalizing your document -- is primarily about searching for errors, both grammatical and typographical. Our professional translators always proof their work before it is submitted; but it can never hurt to have a second pair of eyes go over something important especially if it is a large or complex [...]
Lost in Translation You deal with dialects everyday. But what exactly are they? It is sometimes impossible to determine what makes the difference between a dialect of a particular language or a what constitutes a whole separate language. Commonly, a dialect is defined by variations in pronunciation, vocabulary, and grammar of a standard [...]