Lost in Traslation

Sometimes the divide between languages seems as expansive as the Grand Canyon.  As your translation service partner, we are here to help you conquer that divide.  Proper preparation is an important step in creating successfully translated materials. A key element to this preparation is to write your English for the World.  In addition to accuracy, you want your translation to capture the style of the source document.  Here are some tips to get you going on the right track.

  • Use active-voice not passive
  • Construct short, clear sentences; avoid ambiguity
  • Avoid idiomatic or colloquial expressions
  • Consider universal measurements; metrics; date and time
  • Provide localized phone numbers or contacts

Thinking globally when you create your original text can help streamline time and costs of the translation process. Give thought to key marketing terms and product names; create a specialized glossary for terminology specific to your company. Happy translating!