How many times have you heard how the world is now a global marketplace?  Almost any type of business now has access to selling their products and services to almost any country on the globe.  Yet, many businesses fail at capturing international markets and a big reason may be poor translation.

Translation is critically important to any organization wanting to do business in any language other than English. The global marketplace has created a boom in the translation industry, but unfortunately, that boom has also created a glut of substandard translation service providers.

When translating your organization’s promotional or technical material into a foreign language it takes professional translators with experience and education.  A professional translator will work in their mother tongue to produce copy that will accurately replicate your company’s message and style of the original text, while at the same time reading fluently and accurately in the destination language.

While there are computer translation programs available, it is extremely important to use a translation service provider that uses humans for translation.  While computer software can provide crude translation, the human brain is required to differentiate terms in context.  For example the word boot can refer to footwear, the cargo space of a car, is a financial acronym, and the plural refers to a constellation of stars.

When choosing a translation company to assist you with communicating with people from other countries, there are critically important aspects to consider:

  • Ask if the translators on staff have experience and background in your industry.  Many industries like financial, legal, and technical require a special understanding of the language used.
  • Find out if the person working on your translation project lives or has lived in the destination market.  This point is important because if the translator has no personal knowledge of your destination market, they may provide text that is textually correct but does not include the nuances of the local language dynamic.
  • Confirm that human translators provide the translation services.
  • Ask how your translation project will be handled.  Find out the typical process and determine whether you will be able to have contact with the translator if necessary.
  • Ask about the quality procedures implemented at the translation service company.
  • Find out how they hire their translators.  Do they test their abilities before hiring and throughout their employment?
  • When your documents are returned, is the formatting the same?  Are all bold, italics and headings included?
  • For your first project with a new translation service provider, find an impartial third party to complete a verification of the work.

Translation is a service industry and you want to ensure that you choose the best translation company possible for your needs. When researching organizations for your translation needs, consider Verbatim Solutions, a trusted provider of translation services to small and Fortune 500 companies worldwide.  With the ability to translate into 120 languages, over 1,400 certified translators worldwide, and experience in IT, medical, legal, business, technical and other industries, they are the ideal company to handle your translation requirements.

Contact Verbatim today to find out why they are a leading provider of translation services worldwide.